Following are some quotes from several of our franchisees in New Zealand where the vast majority of territories have multiple franchises.
“Joining an existing pack as opposed to going it alone has a number of benefits:
- you gain institutional knowledge without having to learn it
- there is strength
- many other benefits in numbers - buying power, mentoring, relationships
- everyone runs at the same cadence and direction
- those that lag can be supported by the pack”
Jeff C. (Wellington, NZ)
"The ability to have collaborating parties in the local mix can enable an individual franchise to accelerate their development curve and capabilities significantly. It expands the brand reach and customer perception of Refresh in the market. Collaboration can only be a good thing."
"Collaboration and networking with other franchisees that have been operating for different periods of time is beneficial to fast track one's own business."
"As a new franchisee, I didn't see other Refresh franchisees as competition as there was more than enough work than you could shake a stick at. Most important was to leverage off the experience of others, visit suppliers together, and pull marketing budgets so I achieve things I couldn't do alone."
Rowan M, (Auckland, NZ)
"Sharing experiences across a group is beneficial as there is always someone who has a better idea, or experience in different scenarios that you come across in renovation construction. It makes you feel supported, and gives you a great sounding board for your own ideas."
"Even as a sole territory franchise, we still have always enjoyed collaborations with other franchises outside our region. We make a point of keeping in contact, including traveling to meet and spend time with others."
"Cooperative marketing is a very good idea to enable more marketing opportunities by sharing costs."
Wayne G. (Palmerston North, NZ)