The Harvard Joint Center for Housing Studies put the annual remodeling market at $350* billion. That’s bigger than the already-saturated fast-food sector and well ahead of other popular franchise categories like fitness and beauty.

How many national renovation brands can you name? There are none like Refresh, We provide all-in-one services - no matter what area of the home needs a refresh, we can handle the job! Typically, the market is made up of small operators covering limited areas and delivering an unreliable service. We’re here to change that.

Historically the renovation market has always proved to be very robust and the current Covid crisis has proved to be the same. During the Global Financial Crisis (GFC), the new home building and commercial construction markets fell by 40% to 50% around the world. These markets are closely tied to overall economic activity. 

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The renovation market, however, is driven by much longer-term trends such as urban drift, increasing population density, escalating land prices and long-term increases in property value. In the GFC, renovation activity saw only a single digit decline in New Zealand, Australia, the UK and USA.

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There are two factors behind this: firstly, demand stays high, and secondly, finance remains available because banks are happy to lend against the asset of the house. During the Covid 19 pandemic we have seen a very similar pattern and in many markets actually seen a rise in demand.

Forget property leases, specialized vehicles and equipment. The most valuable asset your business will own is you and your team. That means buy-in and setup costs are remarkably low for the size of the opportunity.